The benefits of press releases for SEO are well known. Some of which are:

• Backlinks from high traffic authority news sites will increase your performance in the search engines for your chosen keywords.
• News sites tend to rank quite well for their press releases, so if you have carried out effective SEO on the pr, you could well achieve numerous first page rankings.
• You have the possibility of ranking in both Google and Yahoo news
• You get a substantial amount of exposure, with news sites serving thousands of impressions to your press release headlines. They also run RSS feeds too which adds even more exposure for your press releases
Potential to be used by mainstream media

For tips on writing your press release make sure you check out Michel Fortin's article on how to write a persuasive press release.

So, you have carried out search engine optimisation on your press release, where do you submit it to? Well, if you have the advertising budget to be able to submit to paid directories then I recommend you do that first. They cost £80 upwards, but the majority of them have been around for a long time, and they have been able to establish media connections all over the globe.

Some of the best paid press release directories are:

• Prweb.com – PR7, Alexa 10,070, Compete Rank 1,913
• Marketwire.com – PR 7, Alexa 25,915, Compete 8,463
• PRNewswire.com – PR 7, Alexa 7,646, Compete 1,832
• PRLeap.com – PR6, Alexa 53,999, Compete 18,329

Now, for those small to medium sized businesses, the £80+ submission fee may not be ideal. Don’t panic, there’s plenty of free directories were you can submit your press release for distribution.

Here are the top ten free press release distribution sites:

1. Free-Press-Release.com
2. PRLog.org
3. ClickPress.com
4. NewswireToday.com
5. 1888PressRelease.com
6. 24-7PressReleases.com
7. Express-Press-Release.net
8. Free-Press-Release-Center.info
9. TheOpenPress.com
10. PressMethod.com

NOTE: Submitting your press release to these distribution sites offers no guarantee that it will be picked up by journalists or major news sites. Ask yourself, is your press release newsworthy? Will a journalist be excited when they catch a glimpse of it? The first step to taking advantage of this very powerful link building technique, is to create a press release that is eye catching, and it is actually deserving of being in the news.

If you would like me to take care of your press release creation and submission, please get in touch.

Comments

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Free Press Release  - Free Press Release Website     |2008-12-16 11:05:44 Maybe in the near future we will see our free press release website ( http://www.free-press-release.info ) listed in here. Good luck you all in your business. Reply | Quote 0   1

Wes     |2008-12-21 15:00:28 Free press release, you just missed out on the list!! In fact you may have just missed out by a few hundred or so Alexa rankings. Reply | Quote 1   0

Marte Cliff  - Thank you for this list     |2008-12-16 13:53:42 Thanks so much for this list. It came at exactly the time we needed it! I've been working on a letter for the Battered Mother's Resource Fund - which is in danger of losing its life-saving Hot Line due to lack of donations. We need to spread the word far and wide in order to rescue this service. Must have been divine inspiration that caused you to send this link today Thanks again, Marte Reply | Quote 1   0

vishal     |2009-03-28 03:09:09 Nice stuff.Press release really helps to promote product & enhance brand reputation Reply | Quote 0   0

Domainer  - Links     |2009-03-28 07:31:55 new to building links with press releases, but goona give it a try. Do you get a backlink even if it is not picked up? Reply | Quote 0   0

Wes  - Re: Domainer - Links     |2009-05-14 05:59:21 Hi Domainer, Thanks for stopping by. If the press release website you're submitting to does publish your press release on their site and the site does offer dofollow links then yea you will get a link back to your site. Nofollows will still count as a link but you're not going to get the ranking gains from it as you would do with a dofollowed link. Reply | Quote 0   0

JK Hanok  - Free Press Release Centre     |2009-05-16 14:03:08 It is true you want to submit to high PR press release sites that include a dofollow link. Our Press Release website is completely free, allows dofollow links and no registration is required. Oh and we are currently PR4 aiming for PR5 at the moment. http://jkhanok.com Reply | Quote 0   0

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